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Asdrúbal Andrés; René

He is a professor of Semiotics and Communication, with a specialty in Advertising Discourse and Sensitive Dimension at the Franche Compté University (UFC), in Besançon, France. He is currently attending a PhD program in Information and Communication Sciences at the University of Burgundy, France, where he researches the social function of advertising in Mexico and the representation of the Mexican mestizo in publicity images, under the direction of professor Jean-Jacques Boutaud. He is specialized in critical studies about identity, social labels and practices linked to consumerism and publicity. He has published several essays and articles at the Cambio de Michoacán newspaper and at La Jornada Semanal, Mexico. His work in film and audiovisual projects includes the short fiction film Manuel y Carmen / Manuel and Carmen (2004), selected at the 2nd Morelia International Film Festival (FICM), and the script and direction of the educational radio soap opera Ella es Luz (2005), produced by the State of Michoacán.

Other Movies

Sujo

Sujo

When a cartel gunman is killed, he leaves behind Sujo, his beloved 4-year-old son. The shadow of violence surrounds Sujo during each stage of his life in the isolated Mexican countryside. As he grows into a man, Sujo finds that fulfilling his father’s destiny may be inescapable.

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Sujo

Sujo

When a cartel gunman is killed, he leaves behind Sujo, his beloved 4-year-old son. The shadow of violence surrounds Sujo during each stage of his life in the isolated Mexican countryside. As he grows into a man, Sujo finds that fulfilling his father’s destiny may be inescapable.

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Mexico will no longer exist!

¡Aoquic iez in Mexico! ¡Ya México no existirá más!

A frenetic view runs over a convulsed Mexico City, a colossal metropolis sustained by the myth of "mestizaje" and other colonial forms of violence. Past and present weave a flurry of images; fragmented memories of this land. Ancient deities are incarnated, while dreams overlap among intimacy, complicity and the tumult. This is an erratic film that invites us to reimagine the complex relationship we have with the constructed “mexicanidad.”

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