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From Fear to Film: YO SOY FRANKELDA Inspires Creators Not to Give Up

Omar Sosa

During the 23rd Morelia International Film Festival (FICM), filmmakers Arturo and Roy Ambriz, along with voice actors Mireya Mendoza, Gaby Cárdenas, and Luis Leonardo Suárez, held a press conference for their new film, Soy Frankelda (2025).

Roy Ambriz started by thanking the press for their enormous support, acknowledging that they have been crucial to the project's success. Arturo Ambriz acknowledged the voice actors who joined them: "This film is a tribute because we have many of the best and greatest voice actors and actresses in the world in this film."

The cast's participation was not limited to recording dialogue. The characters in Soy Frankelda were written, from the beginning, with those specific voice actors in mind. The directors also sought to incorporate the performers' gestures and body movements into the animated characters.

Luis Suárez spoke about the importance of the film, which, beyond just being a transformative experience in theaters, represents a turning point in what can be achieved in Mexican cinema. In this regard, the actor was in favor of handmade art: "the artificial, the machine, the mechanical becomes the fast food of art. With Soy Frankelda, we are here to remind you that gourmet food exists." For him, this art form permeates the skin, while artificial intelligence is incapable of creating as something that can't and will never be able to feel.

Arturo Ambriz stressed the importance of seeing the film on the big screen. "The brushstrokes of the characters, the costumes, the beads that were sewn one by one, Frankelda's wigs. That cannot be seen on the platforms," ​​he commented, inviting the public to appreciate the meticulous work of the production team as it was intended.

Soy Frankelda will premiere on 500 screens across the country on Thursday, October 23, and Arturo reminded everyone how crucial it is for Mexican audiences to go to the movies during the first weekend to support the movie. This project becomes something intimate because it's something that the vast majority of us have experienced: getting several "no's" and running into closed doors, but remaining firm in the face of our goals.

Arturo Ambriz explained that the film is about how important it is to have nightmares to wake up from them and get through the things that terrify us. “We don't want any creative person to give up or abandon their dreams because someone else tries to crush them," added Roy Ambriz on the difficulties that he and his brother had to go through together to bring his projects to light. He hopes the film inspires more young people to continue creating despite how winding the path may seem sometimes.

"There is nothing stronger than my imagination; all my fears live there. There is room for one more," actress Mireya Mendoza said about the importance of feeling fear and learning to be comfortable with it. Finally, the entire team took one more chance to remind the attendees of how important it is for Mexican audiences to see Soy Frankelda in theaters during the first weekend of programming.