Edward Venero Carrasco (Cusco, Peru, 1986) is a designer, educator, and cultural manager. He holds a bachelor’s degree in Art with a minor in Graphic Design from the Pontifical Catholic University of Peru (PUCP) and complemented his education with a master’s degree in University Policy and Management from the same institution, as well as postgraduate studies at the University of Barcelona. He is currently an associate professor at the Faculty of Art and Design at PUCP, where he created and directed the Art, Fashion, and Textile Design program.He is the creator of VNRO, a Peruvian fashion brand that fuses contemporary aesthetics with cultural identity. With this brand, he has developed collections presented both nationally and internationally, and has established collaborations with major global franchises such as Nickelodeon (SpongeBob SquarePants), Sanrio (Hello Kitty), and MTV. He has also worked with the retail sector, notably on the Denimlab+VNRO line for Falabella, inspired by chicha culture.His professional approach is deeply marked by research, sustainability, and education. He believes that design should not depend on momentary inspiration, but rather on thoughtful and strategic construction. He actively promotes responsible consumption, ethical fashion, and inclusion as fundamental principles of his practice, focusing on fashion committed to social development.Venero understands design as a tool for cultural transformation. Through his work, he invites reflection on how clothing is a way of constructing identity and belonging. With VNRO, he seeks to project a diverse, rich, and contemporary image of Peru, with plans to expand into other Latin American markets such as Colombia and Chile.“We are no longer just talking about fashion, but about development, inclusion, and sustainability,” he has stated. With a critical, creative, and deeply connected perspective, Edward Venero represents a new generation of designers who not only create clothing but also build culture.Since May 2025, Edward Venero has been the director of the Lima Film Festival and the PUCP Cultural Center.
Edward Venero Carrasco (Cusco, Peru, 1986) is a designer, educator, and cultural manager. He holds a bachelor’s degree in Art with a minor in Graphic Design from the Pontifical Catholic University of Peru (PUCP) and complemented his education with a master’s degree in University Policy and Management from the same institution, as well as postgraduate studies at the University of Barcelona. He is currently an associate professor at the Faculty of Art and Design at PUCP, where he created and directed the Art, Fashion, and Textile Design program.He is the creator of VNRO, a Peruvian fashion brand that fuses contemporary aesthetics with cultural identity. With this brand, he has developed collections presented both nationally and internationally, and has established collaborations with major global franchises such as Nickelodeon (SpongeBob SquarePants), Sanrio (Hello Kitty), and MTV. He has also worked with the retail sector, notably on the Denimlab+VNRO line for Falabella, inspired by chicha culture.His professional approach is deeply marked by research, sustainability, and education. He believes that design should not depend on momentary inspiration, but rather on thoughtful and strategic construction. He actively promotes responsible consumption, ethical fashion, and inclusion as fundamental principles of his practice, focusing on fashion committed to social development.Venero understands design as a tool for cultural transformation. Through his work, he invites reflection on how clothing is a way of constructing identity and belonging. With VNRO, he seeks to project a diverse, rich, and contemporary image of Peru, with plans to expand into other Latin American markets such as Colombia and Chile.“We are no longer just talking about fashion, but about development, inclusion, and sustainability,” he has stated. With a critical, creative, and deeply connected perspective, Edward Venero represents a new generation of designers who not only create clothing but also build culture.Since May 2025, Edward Venero has been the director of the Lima Film Festival and the PUCP Cultural Center.
