10 · 20 · 24 ¡QUÉ LINDO ES MICHOACÁN! Inaugurates the Tribute to Mexican Filmmaker Ismael Rodríguez at the 22nd FICM Share with twitter Share with facebook Share with mail Copy to clipboard Gabriela Martínez Daniela Michel, founder and general director of the Morelia International Film Festival (FICM) and Rafael Aviña, researcher and film critic, were present at the screening of Ismael Rodríguez's debut film, ¡Qué lindo es Michoacán! ( 1942), which launched the film cycle dedicated to the director.¡Qué lindo es Michoacán! is a musical comedy that tells the story of Gloria, a rich city girl who travels to Michoacán to take care of her recently deceased father's land. She has no idea that in those strange places, she is about to discover a myriad of problems, but also an unexpected love.The film stars Tito Guizar and Gloria Marín and was shot in Morelia and Pátzcuaro, in the resting place of former president Lázaro Cárdenas. Rafael Aviña The start of the tribute coincides with the celebration of the 107th anniversary of Ismael Rodríguez's birth. Born on October 19, 1917, in Mexico City, Ismael Rodríguez was a director, screenwriter and producer. Together with his brothers, he founded the production company Películas Rodríguez, which made it possible to make films such as Viviré otra vez (1940), El secreto del sacerdote (1941) and ¡Ay, Jalisco no te rajes! (1941).Rafael Aviña, highlighted Ismael Rodríguez's important filmography and the creative relationship he established with some artists such as Pedro Infante and Evita Muñoz 'Chachita'. “The interesting thing is that he was not recognized at the time, his films were only recognized many years later. Today we can see that Ismael Rodriguez was a genius,” he added.In addition, Daniela Michel invited the audience to visit the photographic exhibition Ismael Rodríguez, un cineasta A.T.M.! at downtown Morelia, which is being held in collaboration with Fundación Televisa.The tribute will continue with screenings of Los tres García (1946), Nosotros los pobres (1947), Dos tipos de cuidado (1953), La cucaracha (1958) and Los hermanos del Hierro (1961).