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Diego Luna conquers Morelia

Luna explained that Cananas selects the films that will be included in the project: “We chose the documentaries that the people at Cananas like.”

Bernal and Luna will be present at the documentary screenings, in order to endorse them even more: “Documentaries don’t often have a team of publicists to help them market their film. We want to take advantage of our notoriety, and give them a push. Of course, there are documentaries like Herzog’s, which don’t need additional publicity.”

Ambulate will work as a type of distributor: “We’ll go from festival to festival, if we like something, we’ll include it in the project’s program.”

Luna, who has appeared in films such as Nicotina, said he particularly liked political documentaries, “the ones that talk about the powerful people who take decisions that affect the entire world, like The Corporation. I also liked one I saw recently, which starts off with the image of a fruit drink in the fridge, and from there it starts to talk about the exploitation of minors in the pineapple fields. Good stories, like jokes, are not good or bad, it just depends how they’re told” he added.

Alejandro Ramírez, President of the Morelia Film Festival, and Daniela Michel, General Director, where also present at the press conference, along with Elena Fortes, and Pablo Cruz. Project Ambulante, sponsored by Cinépolis and the FICM, promotes Mexican and foreign documentaries throughout the country. Its firs tour will go from the 10th of February to the 6th of April, and will take Rigoberto Perezcano’s XV en Zaachila, winner at the 1st FICM, and Eugenio Polgovsky’s Trópico de cancer, to Cancún, Ciudad Juárez, Cuernavaca, Guadalajara, León, Metepec, Monterrey, Puebla, Tijuana, Veracruz and Villahermosa. Also, Project Ambulante will screen Toro negro, by Pedro González Rubio and Carlos Armella; Eva Aridjis’ Niños de la calle; La sierra by Columbian director Margarita Martínez and Scott Dalton; Natalia Almada’s Al otro lado; Alex Rivera’s La VI Sección; Mercedes Alvarez’s El cielo gira, and Jonathan Caouette’s Tarnation, among many others.