02 · 22 · 18 What Is Art Direction in Cinema? Share with twitter Share with facebook Share with mail Copy to clipboard Gabriela Martínez @GabbMartivel The art direction araises from the need of the artistic department of preproduction in cinema to supervise that the sets, costumes, locations, makeup, lighting and the general atmosphere of a film, have aesthetic coherence. In this way, the art direction decides which colors should be used, the appropriate materials that fit the budget, and so on. Pan's Labyrinth (2006, dir. Guillermo del Toro)
