10 · 09 · 23

Discover the Capula Crafts That Inspired the Image of the 21st FICM

Designer and visual artist Rodrigo Toledo-Crow drew inspiration from the crafts produced in the central and lake regions of Michoacán, particularly from the town of Capula, to breathe life into the visual identity of the 21st edition of the Morelia International Film Festival (FICM).

Capula is located just a few minutes from Morelia, Michoacán. Its name comes from the Nahuatl "place of capulines", which refers to the capulin, a fruit tree that grows locally. 

But more than just its name, Capula stands out for its extensive pottery tradition, the result of the fusion of indigenous and Spanish techniques and traditions. This art developed as a local productive activity until the arrival of Bishop Vasco de Quiroga in the 15th century.

Among the wide field of pottery, Capula stands out for its unique style based on the use of detailed dots, particularly for its stippling and "capulineado" technique, which designer and visual artist Rodrigo Toledo-Crow used for the image of the 21st FICM.

FICM presents the image of its 21st edition. Designer and visual artist Rodrigo Toledo-Crow was the author of this image inspired by the crafts produced in the central and lake regions of Michoacán.

Read more 🎬👉 [ https://t.co/PD2htuzURp ] pic.twitter.com/OK4iu7eadj

— Morelia Film Fest (@FICM) June 8, 2023

Nowadays, among the most representative crafts of Capula are the clay catrinas. This tradition was initiated by sculptor Juan Torres in the 1970s, and its national recognition led to the foundation of the Feria Nacional, Artesanal y Cultural de la Catrina de Capula (the National, Artisanal and Cultural Fair of the Catrina of Capula), which will celebrate its 13th edition in 2023.