10 · 22 · 23 Diego Boneta, Lexus Ambassador, Presents THE ZONE OF INTEREST Share with twitter Share with facebook Share with mail Copy to clipboard During the 21st Morelia International Film Festival (FICM), actor Diego Boneta presented the film The Zone of Interest (2023), invited by Lexus. The film tells the story of Rudolf Höss, commandant of Auschwitz, and his wife, who try to build a happy life for their family, ignoring the concentration camp next to their home. The film is a U.S.-British-Polish co-production, written and directed by Cannes Grand Jury Prize winner Jonathan Glazer. Diego Boneta Also present was Héctor Hirata, general director of Lexus Mexico, who spoke about the luxury brand, which arrived in Mexico just under two years ago. Hirata emphasized Lexus' support for the arts, exemplified by this screening. Boneta thanked Lexus for letting him be part of the brand as an ambassador and pointed out the presence of Mexican photographer Rodrigo Prieto in the audience, describing him as an exemplary Mexican.
