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Carlos Cuarón receives Premio Tequila Cuervo

The award consists of 100,000 pesos to finance Cuarón´s next film project. Braun explained that José Cuervo Tradicional hands out this award each year to an outstanding director. "We are proud to award it to Carlos because of his support for Mexican cinema. He has given this country an international name in the cinematographic world. Carlos, we thank you for what you have done for our country," Braun said.

Cuauhtémoc Cárdenas Batel, vice president of the Morelia International Film Festival, said he was proud of the sponsors of the festival for being so involved not only in the parties held at the festival, but also in the works of filmmakers, such as Carlos Cuarón, whom he called "a very good friend of the festival."

The director thanked the festival for its important mission in promoting cinema as well as the culture of Michoacán, especially that of Morelia. He also thanked Casa José Cuervo for supporting cinema. "They have been with me all my life, in the good and the bad moments. I feel this is just the beginning." 

Cárdenas Batel handed The Eye, a statue by renowned sculptor Javier Marin, to Cuarón who said he was grateful to receive "the eye that sees it all."

Lebrija thanked the press "because without you, our brands wouldn´t survive. The money we award filmmakers is for them to continue doing their work, for them to use it as they please and we hope Carlos will continue doing what he has done all his life."

Cuarón said he was going to use the money to survive "like all Mexicans in this time of recession. I am a filmmaker and a Mexican which makes me an underdog on both counts. It will be used wisely, I will buy lots of bottles of tequila," he joked.

He said he will film his next project in New York. It will be a short film based on the short story The Second Bakery Attack by Haruki Murakami. He will work with production designer Judy Becker, from Brokeback Mountain, and photographer Terry Stacey, from American Splendor.

Translated by Lorena Villa Parkman