10 · 19 · 19

Marina de Tavira received the José Cuervo Tradicional Award at the FICM 17

By: Aranza Flores @Alvayeah

In the context of the 17th edition of the Morelia International Film Festival (FICM), the José Cuervo foundation gave the José Cuervo Tradicional Award to actress Marina de Tavira as a recognition for her outstanding career and work throughout this year. The ceremony was attended by Daniela Michel and Cuauhtémoc Cárdenas Batel, general director and vice president of the festival. 


At the beginning of this event a short documentary produced by the José Cuervo team from New York, United States, directed by Mónica Álvarez and Paulina Villanueva, was screened, which seeks to portray the Mexican tradition of the Day of the Dead. In its first year, the chosen location was Pátzcuaro, Michoacán. 


The José Cuervo Award has been awarded for more than twelve years during the FICM, and among the personalities who have received it are Cecilia Suárez, Gabriel Ripstein, Diego Luna, Michel Franco, Juan Carlos Rulfo, Carlos Reygadas, among others. With it, the tequila brand José Cuervo Tradicional seeks year after year to support Mexican cinema. 


During the event, Marina de Tavira said that the cinema that the FICM addresses “has to do with needs that we have to pay attention to. I do not see any sense to art if it is not to transform reality, and this festival has taken care of bringing those realities to the big screen.”


Likewise, Daniela Michel and Cuauhtémoc Cárdenas awarded it with El Ojo, sculpture by the Mexican visual artist Javier Marín, and they highlighted De Tavira’s trajectory, whose first film, La zona (2008, dir. Rodrigo Plá), was released in an edition of the Festival. Marina began acting in the Michoacán Dramatic Center, a theater company that performs itinerant performances.


“The films that I have been most proud to participate in have been released at the Morelia International Film Festival,” Marina recalled. The award will be donated to a project that seeks to portray the reality of migrant women from Guatemala.