07 · 19 · 17

15th FICM’s image: designer’s notes

The image for the fifteenth edition of the Morelia International Film Festival (FICM) is a direct and straightforward representation of a Mexican tradition: the celebration of the quinceañera. The graphic elements and the color palette, reminiscent of colored papers at a Mexican party, pretend to be simplistic and striking, highlighting optimism and joy.

The quinceañera is a stylized and subtle silhouette. The acronym for the 15th FICM summon a cake.

As in other festival’s editions, the illustration is indirectly and freely inspired by elements of Mexican art. In this case, it is inspired by the work of Mexican illustrators of the first half of the 20th century, particularly by Miguel Covarrubias, recognized for expertly combining his artistic endeavors with his anthropological and ethnographic studies, and who imprinted his pleasure for the comedy of life in his work.

The image is simply the beginning of a party—the festival, a great celebration.

– Rodrigo Toledo, designer of the FICM’s image.

 

Read an interview with Rodrigo Toledo in this link.