07 · 13 · 18

FICM Presents the Image for Its Sixteenth Edition!

The Morelia International Film Festival (FICM) dresses in bougainvillea, the distinctive flower of the Michoacán capital, to celebrate its sixteenth edition.

In a design that concentrates the essence of the festival—a film festivity in Morelia—Rodrigo Toledo, the creative mind behind the image of FICM since its beginning, pays tribute to the English artist William Morris—architect, designer, textile master and father of the Arts and Crafts movement.

Rodrigo Toledo shares his notes to better understand the beautiful image that will represent the new edition of the festival.

The image of the 16th Morelia International Film Festival is inspired by the work of William Morris (1834-1896), architect, designer, writer, editor, incipient socialist and English utopian, whom I have always admired a lot; particularly, his work of textile prints design.

Using that graphic language and with two very simple elements—flowers and cinematographic motifs (the celluloid and the reel that, although old, still mean cinema)—I wanted to compose a special tapestry to wear this edition of the festival.

Cartel 16 Festival Internacional de Cine de Morelia

Within that scheme, I chose bougainvillea because, although there are everywhere, Morelia—where they are known as camelina—identifies with that flower in particular.

Its color—that peculiar magenta—with the green and on the ocher of the quarry, are tones that make me feel Morelia. The same, but on a black background, represent the day and night, and more subtly, the cinema—we enter the room when it is still day, we live many things, and when we leave it is already night.

The intention was to try to say three things—cine, Morelia and festivity— with a new picture.